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NRJSS | Leading Social Science Journal | Peer-Reviewed Social Science Journal


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About the Journal – National Research Journal of Social Sciences

The National Research Journal of Social Sciences (ISSN: 2348-473X) is a biannual peer-reviewed refereed research journal dedicated to promoting high-quality research papers and scholarly work in the field of social sciences. The journal serves as a platform for researchers, academicians, and practitioners to publish original research papers, review articles, and case studies covering a wide range of social science disciplines with fast track publication process. NRJSS is published every year (January-June) and (July-December)


Our journal (NRJSS) scope includes but is not limited to sociology, hindi, political science, business management, economics, education, history, anthropology, psychology, social work, cultural studies, and human development. By encouraging interdisciplinary perspectives, the journal aims to address contemporary issues, societal challenges, and innovative solutions that contribute to academic knowledge and practical applications in society.


Since its inception, the National Research Journal of Social Sciences (ISSN: 2348-473X) has been committed to academic excellence, quality publication standards, and timely dissemination of research. With a wide readership among scholars, institutions, and libraries, the journal is an ideal forum for advancing debates and discussions in the social sciences and other relevant subjects.

  • The Journal is Published By "National Press Associates"
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  • Co-Publisher: DAV College for Girls, Yamuna Nagar, Haryana (India)
  • Journal Name: National Research Journal of Social Sciences
  • ISSN: 2348-473X
  • Impact Factor: 6.95
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  • Frequency of Publication: Biannual (2 Issues Per Year)
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The journal invites submission of manuscripts that meet the general criteria of significance and scientific excellence, and will publish:

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Current Issue

Year: 2026   Vol-11, No.2, July-Dec-2026

Paper Title WOMEN IN VEDIC ASSEMBLIES: SEPARATING MYTH FROM HISTORICAL EVIDENCE REGARDING THE SABHA AND SAMITI
Author Name Nazakat Hussain
Country India
DOI https://doi.org/10.5281/zenodo.21214458
Page No. 1-5

Abstract View PDF Download Certificate
WOMEN IN VEDIC ASSEMBLIES: SEPARATING MYTH FROM HISTORICAL EVIDENCE REGARDING THE SABHA AND SAMITI
Author: Nazakat Hussain

ABSTRACT
This research paper critically investigates the participation of women in the Vedic political and social assemblies known as the Sabha and Samiti during the early and later Vedic periods (approximately 1500–500 BCE). By rigorously analyzing primary sources from the Rigveda, Atharvaveda, and Brahmanas alongside a comprehensive historiographical survey, the study separates popular and nationalist myths of a gender-egalitarian “golden age” from the more nuanced historical evidence. The analysis reveals that while elite women enjoyed notable privileges in education, hymn composition, and certain ritual contexts, direct and unambiguous evidence for their regular, deliberative participation in the Sabha and Samiti is sparse and contextually limited. Stronger textual support exists for women’s involvement in the Vidatha assembly, particularly in religious, distributive, and communal functions. R.S. Sharma’s pioneering work highlights early tribal inclusivity that later gave way to patriarchal restrictions as society transitioned toward class-based monarchies. Feminist and gender-sensitive scholarship further underscores the elite bias of the sources and the decline in women’s public agency over time. The paper argues that the Sabha functioned primarily as an elite or judicial body with only exceptional references to “sabhavati” (women worthy of or present in the assembly), while the Samiti, as a broader folk assembly, offers even less explicit evidence of female participation. These findings contribute to a more accurate understanding of gender dynamics in early Indian polity, challenging both romanticized narratives and overly dismissive interpretations. The study emphasizes the importance of source criticism in ancient Indian historiography and suggests avenues for future research using comparative Indo-Iranian materials and refined textual analysis.

Keywords: Vedic period, Sabha, Samiti, Vidatha, assemblies, patriarchal structures, rishikas.

Paper Title APPRAISING THE EFFECTIVENESS OF CROSS-BORDER E-COMMERCE STRATEGIES FOR ACCOMPLISHING SUSTAINABLE INTERNATIONAL BUSINESS GROWTH
Author Name Sham Bhaskar Jadhav , Harshada Aurangabadkar , Amit Arun Medhekar & Pratap Vasantrao Pawar
Country India
DOI https://doi.org/10.5281/zenodo.21214375
Page No. 6-16

Abstract View PDF Download Certificate
APPRAISING THE EFFECTIVENESS OF CROSS-BORDER E-COMMERCE STRATEGIES FOR ACCOMPLISHING SUSTAINABLE INTERNATIONAL BUSINESS GROWTH
Author: Sham Bhaskar Jadhav , Harshada Aurangabadkar , Amit Arun Medhekar & Pratap Vasantrao Pawar

ABSTRACT
Cross-border e-commerce has emerged as a key enabler of international business expansion, offering businesses previously unheard-of opportunity to access worldwide markets while overcoming conventional operational and geographic limitations. However, companies must put into practice efficient strategies that tackle issues with logistics, digital infrastructure, payment systems, regulatory compliance, cultural differences, customer experience, and trust in order to achieve sustainable international business growth through cross-border e-commerce. The purpose of this study is to assess how well cross-border e-commerce tactics support long-term global company expansion. It looks at how important strategic factors, such as supply chain integration, digital market entry tactics, localization, technical innovation, customer relationship management, and data-driven decision-making, affect businesses' performance abroad. The study takes a quantitative approach, gathering information from companies who are actively involved in international e-commerce in a variety of industries. The links between strategic practices and sustainable business outcomes, including market expansion, customer retention, competitive advantage, financial performance, and long-term organizational resilience, are examined using statistical tools. The study emphasizes the significance of strategic capabilities in boosting global competitiveness and is based on resource-based theoretical perspectives and international marketing. It is anticipated that the results will show that companies using technology-enabled, integrated, and customer-focused cross-border e-commerce strategies outperform those using traditional internationalization techniques in terms of company success and long-term growth. Additionally, by identifying crucial success characteristics that support effective cross-border operations and bolster international market competitiveness, the research offers managers and policymakers useful insights. By providing a thorough framework for assessing cross-border e-commerce strategies and their effects on sustainable international business growth, the study adds to the body of knowledge already in existence and helps organizations create resilient, creative, and globally competitive business models in the rapidly changing digital economy.

Keywords: Cross-border E-commerce; Sustainable International Business Growth; International Marketing Strategy; Digital Market Entry; Supply Chain Integration; Customer Relationship Management; Global Competitiveness

Paper Title USER BEHAVIOUR OF STUDENTS TOWARDS LIBRARY SERVICES IN HIGHER EDUCATIONAL INSTITUTIONS
Author Name G. Sabareesan , P.Thangavel
Country India
DOI https://doi.org/10.5281/zenodo.21293925
Page No. 17-25

Abstract View PDF Download Certificate
USER BEHAVIOUR OF STUDENTS TOWARDS LIBRARY SERVICES IN HIGHER EDUCATIONAL INSTITUTIONS
Author: G. Sabareesan , P.Thangavel

ABSTRACT
Libraries in higher educational institutions have evolved from traditional repositories of books into dynamic learning environments that provide access to print, electronic, and digital information resources. Undergraduate and postgraduate students constitute the primary users of these services, and their behaviour towards library usage significantly influences the effectiveness of academic support services. Understanding students' information needs, resource preferences, frequency of library visits, and satisfaction levels is essential for improving library services and promoting academic excellence. This article examines the user behaviour of undergraduate and postgraduate students towards library services in higher educational institutions by reviewing existing literature, identifying the factors influencing library usage, and discussing strategies for enhancing library services. The study highlights that digital literacy, accessibility of electronic resources, quality of services, infrastructure, and librarian support are major determinants of library usage. The findings emphasize the need for user-centric library services that meet the evolving academic and research requirements of students.

Keywords: User behaviour, Undergraduate students, Postgraduate students, Library services, Information-seeking behaviour

Paper Title FROM DEEWAAR TO ANIMAL: THE EVOLUTION OF MALE ANGER AND MASCULINITY IN SELECTED HINDI CINEMA
Author Name Priyanka Chakraborty
Country India
DOI https://doi.org/10.5281/zenodo.21389902
Page No. 26-40

Abstract View PDF Download Certificate
FROM DEEWAAR TO ANIMAL: THE EVOLUTION OF MALE ANGER AND MASCULINITY IN SELECTED HINDI CINEMA
Author: Priyanka Chakraborty

ABSTRACT
For years, to express social tensions, generational frustrations, and changing ideals of masculinity, Hindi cinema has historically used male anger as a core narrative and emotional vehicle. From the `angry young man` of the 1970s to the present-day towering figures of disturbing hyper-masculinity, representations of male anger have changed with India’s socio-economic changes. This chapter examines the trajectory of male anger and masculinity in Hindi popular cinema from the 1970s to the present. Starting with the rise of the “angry young man” in Amitabh Bachchan starrers like Deewaar and Zanjeer, this chapter explores how cinematic masculinity has historically indexed and reflected larger socio-political concerns of unemployment, corruption, and institutional failure in post-Emergency India. The chapter will then go on to juxtapose this earlier figure of socially engaged anger with more contemporary depictions of hyper-masculine heroes in films like Kabir Singh and Animal, starring Shahid Kapoor and Ranbir Kapoor. While the anger of the 1970s hero was socially engaged, more contemporary figures are increasingly exemplars of a form of individualized and performative “alpha masculinity.” Through a close engagement with the scholarship on masculinity studies and popular cinema, this chapter argues that this shift is symptomatic of larger cultural shifts in India associated with liberalization, consumer culture, and shifting gender politics. Through this examination of the trajectory from Deewaar to Animal, this chapter will show how Hindi cinema continues to engage with male identity, authority, and emotional expression across generations.
Keywords : Masculinity ,Male Anger, Hindi Cinema, ,Gender Representation, Patriarchy

Paper Title IMPACT OF INFLATION ON HOUSEHOLD CONSUMPTION IN INDIA: AN OVERVIEW
Author Name Gangadhara. R.
Country India
DOI https://doi.org/10.5281/zenodo.21410132
Page No. 41-56

Abstract View PDF Download Certificate
IMPACT OF INFLATION ON HOUSEHOLD CONSUMPTION IN INDIA: AN OVERVIEW
Author: Gangadhara. R.

ABSTRACT
Inflation is one of the most significant macroeconomic challenges affecting the economic well-being of households in India. Persistent increases in the general price level reduce the purchasing power of consumers and influence their spending behaviour, savings, and overall standard of living. This study examines the impact of inflation on household consumption in India using secondary data collected from official publications of the Reserve Bank of India (RBI), the Ministry of Statistics and Programme Implementation (MOSPI), the Economic Survey of India, the National Sample Survey (NSS), the World Bank, and the International Monetary Fund (IMF). The study adopts a descriptive and analytical research design to evaluate trends in inflation and household consumption expenditure across rural and urban India. It explores the effects of food inflation, fuel price fluctuations, and core inflation on consumption patterns, particularly among low- and middle-income households. The study also reviews existing literature to identify major determinants influencing household consumption under inflationary conditions. The findings indicate that sustained inflation significantly erodes real income, alters household expenditure priorities, reduces discretionary spending, and increases financial vulnerability. The study further highlights the importance of effective monetary and fiscal policies in maintaining price stability while protecting household welfare. Appropriate policy measures, including inflation targeting, strengthening public distribution systems, improving agricultural productivity, and expanding social protection programmes, are essential for sustaining household consumption and promoting inclusive economic growth in India.

Keywords: Inflation, Household Consumption, Consumer Price Index, Purchasing Power, Inflation Targeting, Food Inflation, India.

Paper Title MEASURING THE REGIME-SWITCHING BEHAVIOUR OF UNEMPLOYMENT THROUGH THE LENS OF GLOBAL UNCERTAINTIES: EVIDENCE FROM THE SELECT BRICS ECONOMIES
Author Name Raktim Ghosh
Country India
DOI https://doi.org/10.5281/zenodo.21454340
Page No. 57- 72

Abstract View PDF Download Certificate
MEASURING THE REGIME-SWITCHING BEHAVIOUR OF UNEMPLOYMENT THROUGH THE LENS OF GLOBAL UNCERTAINTIES: EVIDENCE FROM THE SELECT BRICS ECONOMIES
Author: Raktim Ghosh

ABSTRACT
This study considers quarterly closing data of unemployment rates and the world uncertainty index from the select BRICS economies during the study period from Q1 1994 to Q4 2025, with 128 sample observations, to study the dynamic relationship between the global uncertainties and the unemployment rates from the BRICS economies along with the regime-switching behaviour of unemployment rates as a result of the world uncertainty index. The JB test confirms the non-normality of the dataset, whereas the ADF test confirms stationarity of the dataset at the first difference. Moreover, the quantile regression model approves the dynamic non-linear relationship between unemployment and WUI. Furthermore, the MRS model discloses that at times of high uncertainty, unemployment sensitivity increases most in South Africa and India, followed by China and Brazil. Although Russia demonstrated an inverse scenario, indicating presence of strong strategic policies can play a crucial role in mitigating the adversities of global uncertainties.

Keywords: Unemployment, Global Uncertainties, Quantile Regression, Markov, BRICS

Paper Title स्तन कैंसर जागरूकता और स्वयंसेवी संस्था
Author Name प्रतिभा जे. मिश्रा , आराधना त्रिपाठी
Country India
DOI https://doi.org/10.5281/zenodo.21455917
Page No. 73- 76

Abstract View PDF Download Certificate
स्तन कैंसर जागरूकता और स्वयंसेवी संस्था
Author: प्रतिभा जे. मिश्रा , आराधना त्रिपाठी

सारांश
स्तन कैंसर के विरुद्ध लड़ाई में स्वयंसेवी संस्थाओं (NGO) की भूमिका अत्यंत महत्वपूर्ण और अपरिहार्य है। सरकारी तंत्र की सीमाओं को देखते हुए, गैर-सरकारी संगठन जमीनी स्तर पर जागरूकता, जांच, उपचार सहायता और पुनर्वास के क्षेत्र में अग्रणी भूमिका निभाते हैं। इस शोध पत्र में स्तन कैंसर जागरूकता के संदर्भ में स्वयंसेवी संस्थाओं के स्वरूप, कार्यप्रणाली, उपलब्धियों और चुनौतियों का विस्तृत अध्ययन किया गया है। शोध यह प्रमाणित करता है कि NGO की सहभागिता से स्तन कैंसर के प्रारंभिक निदान की दर में उल्लेखनीय वृद्धि होती है और महिलाओं में स्वास्थ्य जागरूकता सशक्त होती है।

मूल शब्द: स्वयंसेवी संस्था, NGO, जागरूकता, सामुदायिक स्वास्थ्य, स्क्रीनिंग शिविर, स्वयं सहायता समूह, पीयर एजुकेशन

Paper Title A DESCRIPTIVE STUDY TO ASSESS THE NOMOPНОВІС BEHAVIOUR AMONG COLLEGE STUDENTS IN SELECTED COLLEGE, THRISSUR
Author Name Rinu James, Ria James, Riny Paul, Riya Jose, Rose K Joy , Sandhra A S , Sangeetha Stanly, Veena.K.D , Aishwarya Harichandran
Country India
DOI https://doi.org/10.5281/zenodo.21468176
Page No. 77-86

Abstract View PDF Download Certificate
A DESCRIPTIVE STUDY TO ASSESS THE NOMOPНОВІС BEHAVIOUR AMONG COLLEGE STUDENTS IN SELECTED COLLEGE, THRISSUR
Author: Rinu James, Ria James, Riny Paul, Riya Jose, Rose K Joy , Sandhra A S , Sangeetha Stanly, Veena.K.D , Aishwarya Harichandran

ABSTRACT
The descriptive study conducted to assess the nomophobic behaviour among college students in selected college, Thrissur. The objectives of the study was to assess the nomophobic behaviour among college students and find out the association between nomophobic behaviour and selected socio-demographic variables. The study was conducted in Mother College of Nursing, Thrissur. In this study, the population refer to the students in first year and second year BSc. Nursing. The research approach selected for the study was quantitative non experimental approach with descriptive design. The convenient sampling technique was used to select 100 students of Mother College of Nursing. Thrissur. A structured questionnaire and rating scale was used to collect the data. The research showed that among 9% of the students were of severe nomophobic behaviour, 39% of students were of mild and moderate nomophobic behaviour each, 13% of students were of not at all nomophobic behaviour. There was significant association with marital status and nomophobic behaviour.

Keywords: Nomophobic behaviour, college students

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